23 Sep '12, 7am

SmallBiz Refresh: : How to Increase Your Influence - and Klout Score

Influence. Everyone wants it, but not everyone can get it – especially online, where there is an impossible amount of noise to cut through. But it can be done! I just watched a really interesting video interview on Social Media Examiner on how to improve your online influence. Mark Schaefer is a marketing consultant, teacher at Rutgers University, speaker and author of Return on Influence and The Tao of Twitter . In other words, he’s an expert in his field. Here is what I learned while watching the video: Schaefer’s new book, Return on Influence , is about the power of your content. As he points out, no matter who you are, where you live, or what you do, your message can be shared and heard thanks to the Internet, blogs, Twitter, Facebook, etc. Of course, if you don’t have social influence, no one will hear your message – so it’s really a Catch-22. However, you can accrue ...

Full article: http://www.networksolutions.com/smallbusiness/2012/08/how...

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