24 Sep '12, 5pm

Want to start a loyalty program? @monikacjansen says think about these 5 ?'s first: #GrowSmartBusiness

If you’re a retailer or in the hospitality business, a loyalty program is a truly valuable opportunity to continually engage with customers and build a more loyal customer base (obviously!). Unfortunately, having a loyalty program and having an effective loyalty program are two different things. I found some interesting, yet sobering, statistics online that, to me, scream opportunity: 85% of loyalty program members haven’t heard a thing from the provider since signing up 81% don’t know the loyalty program benefits or how/when they will receive rewards. Only 1 in 4 consumers feels “very loyal” to providers (and just as many have zero loyalty). This is an opportunity because if you put together a great loyalty program that is actually fun and valuable for your customers, you are way ahead of the curve. An article that appeared on Social Media Today this summer offered 5 very...

Full article: http://www.networksolutions.com/smallbusiness/2012/09/5-q...

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