28 Mar '16, 4pm

4 QR codes that should definitely be replaced with a New Domain.

QR codes, for whatever reason, seem to be sticking around despite their lack of mass adoption by consumers. Earlier this year, I wrote an article about the problems with QR codes and suggested a solution for simplifying navigation to specific landing pages—New Domains. Rather than hoping that your audience has an app that reads QR codes (or worse, expecting someone to download one just to get to your landing page), companies should make it simple for anyone to access the page you’re trying to drive traffic to. Using a short, relative New Domain is a much more user-friendly way to get people to where you want to go. Not only is it easy for anyone with a smartphone to type the domain into their web browser, it’s also memorable enough that they can remember the address and look it up later when they have access to a computer. To prove our point, we’ve tracked down four exampl...

Full article: http://www.name.com/blog/business/2016/03/4-qr-codes-that...

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