30 Mar '16, 2pm

How to nurture your leads with email marketing

While referrals, advertising, PPC, direct web traffic and networking are the most common ways of generating leads, one tactic that is more or less overlooked or just not executed to its full capacity is email marketing. Yes, email marketing may still carry a negative stigma due to the level of spam and junk that users receive; however, when executed in a targeted, well-planned way, it can nurture and ultimately convert leads to build your roster of clients (and your bank account — ca-ching!).

Full article: https://www.godaddy.com/garage/webpro/clients/nurture-lea...

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