28 Apr '16, 2pm

#collisonconf attendees...important tips! @traklight

Most startups are not well-heeled at the outset, save for the few fortunate enough to be supported by wealthy benefactors. Most are small operations, starting out in a garage or spare office. Their tangible assets aren’t usually much to speak of: basic supplies and some prototypes — accompanied by guile and the exhilarating mix of excitement, confidence and fear that besets most entrepreneurs. But despite the lack of physical resources, every small business possesses considerable intangible assets (aka intellectual property). Thanks to accounting rules, many entrepreneurs overlook their intangible assets when considering their balance sheets. But intellectual property can be one of the most valuable items that a startup has. Your intangible assets are your ideas, knowhow and processes — the foundation of your business. They are the thing that sets you apart from your compe...

Full article: https://www.godaddy.com/garage/smallbusiness/launch/tips-...

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