28 May '11, 12am

Mashable Doubles Revenue In 2011 Switching to Direct Advertising

Mashable Doubles Revenue In 2011 Switching to Direct Advertising

Pete Cashmore, Founder of Mashable was recently interviewed by Bloomberg (Video embedded below). Cashmore reported that Mashable now receives 50 million page-views per month, and has gained an incredible increase of 10 million in the span of 1 month. The publication is branching out to multiple news areas of interest to online readers beyond Technology news. Some of their best performing categories are Marketing and Business. In 2011, Mashable has taken over the sale of their advertising . Simply by not giving away 50% revenue share to an ad network such as Google AdSense they have effectively doubled their revenue . Direct advertising is one of many ways to make money blogging (#7) and is likely the single biggest money maker for professional bloggers. The State of the Blogosphere The massive success and following of online publications such as Mashable , the largest onli...

Full article: http://www.dotsauce.com/2011/05/27/mashable-doubles-reven...

Tweets