30 May '11, 12pm

New gTLDs: Great New Idea Or Waste of Time? - DomainNews

Levine does not believe that any new gTLDs will bring competition. Nor does he believe the new gTLDs will be innovative citing examples of other new gTLDs that haven't exactly set the world on fire. And even more innovative gTLDs such as .TEL and .NAME Levine says aren't, in his eyes, overly successful. He also thinks that as it will cost upwards of half a million dollars to establish a new gTLD with ICANN fees, lobbying and more there is not much chance of new gTLDs being innovative. But I disagree with Levine. Maybe ICANN will make "endless millions of dollars" but surely the point is not for the new gTLDs to be necessarily innovative, but to provide a service, to provide choice. For example, in Germany with 14.4 million domains registered, it is not necessarily easy to get a memorable domain name for your existing business. So a gTLD such as .BERLIN for Berliners will g...

Full article: http://www.domainnews.com/en/new-gtlds-great-new-idea-or-...

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