31 May '16, 11pm

Eight Companies That Switched to a New gTLD

The first .COM domain name was registered in 1985 and since then, the .COM market has become a very crowded, with over 120mm .COM names currently registered. The emergence of new gTLDs gives companies another option when looking to either create or upgrade their web presence. Many businesses have opted to change to a new gTLD. Below, we have profile eight of those companies. Alphabet One of the most famous new gTLD acquisitions is Google's purchase of ABC.xyz . After restructuring in 2015, Google created a parent company called Alphabet, which is an umbrella company that houses all of Google's existing ventures and products. This company needed a web presence, and a google.com/alphabet URL wouldn't suffice. BMW owns Alphabet.com , and ABC owns ABC.com , so Google opted for a new gTLD; ABC.xyz . The news of this rebrand did wonders for XYZ's marketing, and helped to promote...

Full article: https://www.namepros.com/blog/eight-companies-that-switch...

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