09 Jun '11, 5pm

Why Movie Studios Won’t Pay For Domain Names

Why Movie Studios Won’t Pay For Domain Names Thursday, June 9th, 2011 Movie studios aren’t willing to pay for great domain names. In an interview with NPR a few weeks ago I noted that movie studios rarely part with their cash for the “ideal” domain name for a movie release. I think one big reason for this is that most people gravitate to review sites and movie listing sites rather than the official site for a movie. They want to hear what other people are saying about the movie and when it is playing rather than the studio’s pitch about how great the movie is. Thus, the official web site domain name isn’t all that important. At the end of the day it would be difficult to convince a studio that having an inferior domain name will lead to lower ticket sales. Below are the top 11 movies at the box office last weekend and what I think are their “official” web site addresses. A...

Full article: http://domainnamewire.com/2011/06/09/why-movie-studios-wo...

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