11 Aug '16, 8am

Centuries-old companies both fail community gTLD test

Centuries-old companies both fail community gTLD test Kevin Murphy , August 11, 2016, 08:04:54 (UTC), Domain Policy Two companies called Merck have separately failed ICANN Community Priority Evaluations, meaning the new gTLD .merck could be the first dot-brand to head to ICANN auction. Merck KGaA applied for .merck for the Merck Group, a German chemicals company founded — staggeringly — in 1668, the same year Newton built the world’s first reflecting telescope. Merck Registry Holdings Inc applied for the same string on behalf of Merck & Co, which was originally the US subsidiary of the German outfit. The US firm was seized by the US government and subsequently became independent during World War I. Despite the substantial pedigrees of these multi-billion dollar businesses, neither were able to muster up the required 14/16 points to be considered a “Community” under ICANN C...

Full article: http://domainincite.com/20854-centuries-old-companies-bot...

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