12 Aug '16, 6pm

Consumer confidence will directly effect traffic to your website. Is your site secure?

Consumer confidence will directly effect traffic to your website. Is your site secure?

The consumer confidence index is a monthly indicator of people’s optimism in their current and future financial position. It’s used in part to determine whether the economy is on the right track, even though, ultimately, all it really measures is what’s going on in consumers’ heads. But the index is useful because sentiment leads to real changes in individual behavior, which eventually trickles up to the economy at large. Believe it or not, this same concept has consequences for users’ behavior on your website. Just as small, seemingly unrelated signals affect the consumer confidence index, it’s the little things that determine how much trust users and customers have in your website: clean formatting and navigation, up-to-date information and recent news, no broken links or images, prominent contact information. All of these things taken together determine whether your sit...

Full article: http://www.enom.com/news/1138/maintaining-consumer-confid...

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