23 Aug '16, 5pm

New Domain Extension .Webcam Loses 60% Of Its Registrations in a Month

The gTLD market is flooded with companies that didn’t plan for nor budget for a robust marketing and advertising plan to brand their extension in a highly competitive environment. Everyone thought it would be an easy weasy “build it” and “they will come” deal. Then you had a shift of newbs and other speculators who would have been investing in lower tier dot coms instead gamble their dollars on the gTLD’s thinking if they got a bunch of one and two word gTLD domains they could get rich overnight. Lots of investors in the domain space now have no idea at all how to invest intelligently in domains. There will inevitably be a huge shakeout in the gTLD space. A handful of registry operators are well capitalized and recognize this is a long term deal where you have to invest in advertising, marketing, sales teams, and have a solidly useful, brandable, interesting and logical ex...

Full article: http://www.thedomains.com/2016/08/23/new-domain-extension...

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