10 Jun '11, 10am

GrowSmartBusiness: Is the Impulse Buy Dead? #li

GrowSmartBusiness: Is the Impulse Buy Dead? #li

What tools are consumers using when they buy? More than two-thirds (69%) say the Internet is their most trusted source of information on products and services; 43% who trust magazines and 35% trust TV. Sixty-one percent use “evaluate” tools, such as deal collection emails and coupon sites, to help with shopping. And nearly half (49%) use “socialize” tools, such as conversations with friends or user-generated reviews. Before making the final decision, more than two-thirds (69%) look for deals and coupons online.

Full article: http://www.networksolutions.com/smallbusiness/2011/06/is-...

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