29 Aug '16, 7pm

Really helpful information about using your writing - focusing on niche and #keywords - to attract clients.

When I first started freelance writing many years ago, I launched my own blog. I did a keyword search and crammed all the best terms onto my page, just like all the other freelancers. I wrote several posts about the importance of writing, good grammar, and powerful language. Just like all the other freelancers. And I got zero calls. Just like all the other freelancers. My mistake was using my blog as a way to show off my skills as a writer. I wrote about writerly things, shared writerly ideas, and showed off writerly sentences. What I should have done was focus on the things potential clients were looking for. They wanted writing services, not grammar rules. What I was doing was about as effective as giving away stress balls and Frisbees at trade shows. No one roots through their kids’ toy box for a network security provider. And my clients don’t say, “I need someone to wr...

Full article: https://www.godaddy.com/garage/webpro/design/mastering-ke...

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