30 Aug '16, 2pm

Do new TLDs suffer from an awareness problem or demand problem?

There is awareness. Not 100% for sure, but plenty of it. Each and every registrar marketed the shit out of the nTLDs. Newsletter, direct mailings, every guy that owns a .com or a country code for his small business was made aware of the new program on a weekly basis. The promised margins for the registrars were just too tempting. But there is just no demand. Plain and simple. Where would it come from? Over 1000 pointless new TLDs and counting and you think there would be any demand left at all? If you own a small business or want to open up a small online business you can still find a great .com at reg fee or for a couple of hundred dollars. Maybe not your first and best choice but your second or third. Honestly if you are about to start a small business the cost for your domain will probably be the smallest amount in the whole calculation. If you are a funded startup, gre...

Full article: http://domainnamewire.com/2016/08/30/new-tlds-suffer-awar...

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