11 Jun '11, 10am

Apple's $3 Billion Branding Mistake via @AddToAny

Apple's $3 Billion Branding Mistake via @AddToAny

-14 billion apps downloaded -225 million iTunes accounts with credit cards -50 million Game Center users -100 million iPhones -200 million iOS devices have been sold until now. And ...... the lifetime value of a digitally-connected customer who is too invested in your platform to migrate Apple's $4.5 million dollar purchase of iCloud .com seems to have the tech press all abuzz and fascinated by Apple's uncharacteristic domain name grab. Domain names were never important to Apple because they had brilliantly taken the shopping out of buying by eliminating traditional navigation schemes. No one ever went to iTunes .com for music, instead you launched your iTunes browser. Branding on your desktop. Emails and genius suggestions that brought the store to you whereas it had been the other way around. What I found absolutely amazing is that in all this reporting and awe over $4.5...

Full article: http://fragerfactor.blogspot.com/2011/06/apples-3-billion...

Tweets

Apple registers 50 new domain names after WWDC

domainnews.com 11 Jun '11, 4am

Apple registers 50 new domain names after WWDC Saturday, 11 June 2011 03:18 Domain News Tweet Share Apple has recently reg...

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