18 Sep '16, 6pm

How to prepare your nonprofit website for #GivingTuesday

It’s the time of year when every nonprofit starts planning their end-of-the-year holiday giving goals. Running a targeted #GivingTuesday campaign is an effective way to get more donations to your cause over the holidays. If you’ve built your website with WordPress, you already have powerful tools available to maximize this campaign. The 92nd Street Y started #GivingTuesday in 2012 to help get the word out about worthwhile causes and to encourage more generosity during the holiday season. But in order to successfully run a campaign like this, you’ll want to choose a compelling story, tell that story to build anticipation, build an effective donation landing page, and network with the #GivingTuesday organization. Let’s go through these items step by step. Step 1: Choose a compelling story The first and, arguably, most important step is choosing your main story. You won’t be ...

Full article: https://www.godaddy.com/garage/webpro/wordpress/how-to-pr...

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