19 Sep '16, 7am

How Russ Artzt Built a $4.5B Software Co & Why He's Tackling Domains Next:

Russ: The marketing group spent a lot of time through branding, categorizing all those products into one of four or five big brands, so when we’d build a new product, if it was part of those brands it would stick to those domains, you know, related to those brands. If it was a new company they would have their own domains, and we would try to integrate it in. If it was a brand new area we would, you know, like for example, we bought a company named Nimsoft, it was a successful acquisition, they had their own domains and we probably still, CA today probably still has nimsoft.com and other sub-domains using Nimsoft as the major domain, you know, I’m sure they still have it that way, you know? If we were to buy a, you know, another company, you know, I don’t remember but I don’t think CA ever really got into this fancy, you know, .info, .biz, you know, and to me there are adv...

Full article: http://www.domainsherpa.com/russ-artzt-digitalassociates/

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