22 Sep '16, 1pm

The ICANN-sanctioned survey on gTLD awareness is a joke, and @DomainIncite did a good job showing how.

People are forgetting .com exists — ICANN survey Kevin Murphy , September 22, 2016, 10:45:21 (UTC), Domain Policy Have you ever heard of .com, .net and .org? That question was posed to 3,349 domain name registrants in 24 countries by market research firm Nielsen this June and guess what — awareness of all three cornerstone gTLDs was down on a comparable 2015 survey. Unbelievably, only 85% of respondents professed to be aware of .com’s existence, compared to 86% in 2015. Equally unbelievably, awareness of .net and .org fell from 76% to 69% and from 70% to 65% respectively between 2015 and 2016, the survey found. Those are just three among many hundreds of findings of the Nielsen survey, which was carried out in order to inform ICANN’s Competition, Consumer Trust & Consumer Choice Review. The CCT is one of the reviews deemed mandatory before ICANN is able to launch the next ...

Full article: http://domainincite.com/20957-people-are-forgetting-com-e...

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