12 Jun '11, 12pm

1st Trademarks, Now Wisconsin Court Says Its Ok To Buy Keyword Ads Under A Persons Name

There have been quite a few cases brought against advertisers for buying keyword ads under a trademark term but a Wisconsin Court just rejected an argument that buying a keyword under a persons name violated their right to privacy. In the case Habush v. Cannon , the defendants a personal injury law firm bought ads under the keywords of two of their competitors’ last names (“Habush” and “Rottier”). The Plaintiffs, not having a trademark rights in their name, claimed a the ads violated their right of privacy and asked the court to issue an injunction. Wisconsin court ruled that a keyword advertiser didn’t violate publicity rights by buying a person’s name for keyword advertising “The defendants used plaintiffs‘ names for advertising and trade purposes without the plaintiffs‘ consent. Thus, plaintiffs have established that, under Wis. Stat. § 995.50, defendants invaded their ...

Full article: http://www.thedomains.com/2011/06/12/wisconsin-court-says...

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