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Company behind .cloud starts running TV ads today. Last week I wrote about how GoDaddy will be running commercials in pre- and post-debate coverage on major networks. .Cloud is also getting ready to run ads on CNN, which will air in the U.S. and Asia. The 15-second spot positions .cloud as a bit more generic than for just cloud enterprises in the webhosting sense. It points customers to GoDaddy.cloud. This is an interesting move and certainly one to watch. Does it make financial sense to promote a non-generic new top level domain to the masses via TV? The only other “newish” TLD I can think of that leveraged broad TV marketing was .Co, which boosted its profile with GoDaddy’s Super Bowl commercials. But .co is a very generic domain. I’m not sure how much .Cloud’s commercials will cost. Cable TV advertising can be relatively inexpensive depending on the ad timing. The comme...

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