27 Sep '16, 5pm

Naming your business after a great .com domain name that you don't own? This is new.

Naming your business after a great .com domain name that you don't own? This is new.

It’s Hot.com, but they don’t own the domain name. Bill Sweetman just returned from DomainFest in Hong Kong. While there, he stopped in a french fry and froyo establishment and was surprised by what he saw. His surprise wasn’t just that the place specializes in frozen yogurt and french fries. It was the name of the place–Hot.com. It would be quite surprising for an establishment in like this to own such a great domain name. But it doesn’t . This place is called Hot.com but it doesn’t own the domain name. Have you ever seen a company brand itself as a domain name when it doesn’t own it? It’s more bizarre than Booking.com’s Booking.yeah ads, since at least booking.yeah isn’t an actual domain name. If you zoom in on the picture you’ll see Hot.com branding around the french fry. This listing on OpenRice shows a receipt with Hot.com on it. Just when you thought you’d seen it all…

Full article: http://domainnamewire.com/2016/09/27/hot-com-not-late-nig...

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