28 Sep '16, 2pm

For $10,000, Donuts will block hundreds of typos and premiums for your brand

For $10,000, Donuts will block hundreds of typos and premiums for your brand Kevin Murphy , September 28, 2016, 14:22:06 (UTC), Domain Registries Donuts has announced an expansion of its domain-blocking service that will enable brand owners to cheaply (kinda) block misspellings of their trademarks. Brand owners whose trademarks match “premium” generic strings will also be able to take matching domains out of circulation using the registry’s new DPML Plus service. DPML, for Domain Protected Marks List, is Donuts’ way of giving trademark owners a way to bulk-block their marks across Donuts’ entire stable of gTLDs, which currently stands at 197 strings. With typical sunrise period prices at $200+, registering a single string across almost 200 gTLDs during sunrise could near a $40,000 outlay. In general availability, it would often be about a tenth of that price. But the origi...

Full article: http://domainincite.com/21021-for-10000-donuts-will-block...

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