28 Sep '16, 2pm

#marketing

#marketing

? Congratulations, you’ve used a service that has opted for software-as-a-service, a popular business model that you might think is ideal for your own startup ! However, it’s not 2000 anymore, and SaaS marketing isn’t what it was! What do we need to do to stand out as a SaaS business and what does (feature) branding have to do with it ? And why are PayPal, Slack and Facebook using it?

Full article: http://domain.me/saas-marketing-branding/

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