03 Nov '12, 9am

Five Tips For Naming Your Business | Blog: domain ...: Still, you want to make sur... #branding

Five Tips For Naming Your Business | Blog: domain ...: Still, you want to make sur... #branding

Dare to be different. If your name sounds like those of your competitors, how will you stand out? Closely review your biggest competitors’ names and do your best to select a name for your brand that sounds fresh and original. Avoid meaningless, generic names. Acronyms like BASF and last name mash-ups like Archer-Daniels-Midland aren’t particularly memorable. If you want customers to remember your brand, help them by picking an interesting name. Easy on the etymology. Researching the history of words can sometimes yield some creative brand names, but make sure people will easily make the connection. For example, naming your new lighting company Lumin will make sense to people because they know what illumination is. Make sure it sounds good when you say it aloud. People will be saying your brand name in conversation and perhaps even on radio or TV. Be sure your name is easy ...

Full article: http://www.name.com/blog/contentmarketing/2012/11/five-ti...

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Using Engagement Tactics to Drive Traffic to your Blog or Website via @namedotcom

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You may not be Nike, but you still need a logo. Here are some tips:

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“affiliate Marketing” | Blog: domain names, the...

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