30 Nov '16, 7pm

How to Discover the Perceived Value of a Domain Name

I’ve found a simple method that any domainer can use to discover the “perceived value” of a domain name - meaning what people associate with it. Knowing a domain’s perceived value can help us write a more intelligible and compelling sales pitch that contains more than CPC, searches per month, and past sales. It can also help our potential buyers realize the broad appeal and potential of a domain name that may even exceed their expectations, because some associations are less intuitive without the right context. According to Investopedia, the perceived value of a good or service is “the worth that a product or service has in the mind of the consumer.” When we speak of the perceived value of a domain name, we are talking about what a user thinks, feels, or associates with a domain name or word. Sometimes it may seem obvious, but keep in mind that words mean different things ...

Full article: https://www.namepros.com/blog/how-to-discover-the-perceiv...

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