29 Dec '16, 9am

Out with the old and in with the new. Here's why you should delete some #email #subscribers

Out with the old and in with the new. Here's why you should delete some #email #subscribers

You’re not segmenting your list . If you don’t organise your list based on interests, challenges, or other factors, and if you’re sending the same email to everyone in your list, you’re likely to have a low engagement rate with your subscribers. This will also happen if you put them in the wrong segment when they’re not really interested in the topic you’re covering. Over time they will stop opening your emails. Fortunately, the 123-reg Email Marketing tool allows you to segment your subscribers based on their engagement, their location, personal information, the other lists they are subscribed to and how many emails they have previously received.

Full article: https://www.123-reg.co.uk/blog/email-marketing/why-you-sh...

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