30 Dec '16, 5pm

Good #content can help you get better #sales, and you can use sales knowledge to boost your #content!

Good #content can help you get better #sales, and you can use sales knowledge to boost your #content!

Yes, sales. And no – I’m not talking about the Alec Baldwin’s loud method from Glengarry Glen Ross that you need to learn to sell more through your posts. If anything, most content marketers should know how to be Robin to Baldwin’s aggressive “always be closing” Batman, nurturing leads through content instead of selling to them head first . But let’s focus on the skills and habits that are natural to (good) sales teams , which can help you become better at “selling content” . This article is intended for both new and experienced content marketing professionals to see what they can learn from their colleagues in sales, as well as for the sales professionals who recognize that they need to understand how to nurture their leads in prospects to be ahead of the game in 2017. You might be surprised at what “selling content” actually is… 1. Activities, Not ‘Just’ Results as KPIs ...

Full article: http://domain.me/content-marketing-sales/

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