21 Jun '11, 1am

Coming Soon: a Web of the Haves and Have Nots

If .brand TLDs work, the incumbents will win. I don’t think opening the floodgates to new top level domain names will have a monumental impact on the web, especially for brands that want to register a .brand domain name. But let’s assume for a moment that it does. Let’s also assume that companies are able to leverage their .brand domain names in a way that gives them a competitive advantage; whether it be against cybersquatting, in search engines, or for marketing. That’s what ICANN hopes will happen. But it would be terrible for the web. What we’d have is a group of haves and have nots. The haves would be large companies like Google, Facebook, and Twitter, which can afford the hundreds of thousands of dollars to get their own TLD. The have nots would be everyone else. One of the beauties of the web is how little money it takes to start up a web site or business. A $10 dom...

Full article: http://domainnamewire.com/2011/06/20/coming-soon-a-web-of...

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