21 Jun '11, 2pm

Another #ICANN Legal Masterpiece #ICANN41 the ANTI.DNS

Founding chair of ICANN’s board says new TLDs are a waste of money. On the way into work this morning I heard yet another report about new top level domain names, this time on NPR. The report interviewed Esther Dyson. Among her many experiences was being the founding chairwoman of ICANN. So what did she have to say about new top level domain names? “I think it’s kind of a useless market,” she says, “and if I had $185,000, I’d spend it on something else.” … “Nobody’s creating new value here,” Dyson says, “They’re just selling words.” Ouch. The story also interviews Forrester analyst Jeff Ernst. Ernst gives an example of how new TLDs enable innovation for brands: So not only is Canon now going to be dot-Canon,” he says, “but Canon can now issue secondary domains to every one of its camera owners, and what they might very well do is embed a chip in their cameras that link tha...

Full article: http://domainnamewire.com/2011/06/21/esther-dyson-calls-b...

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