27 Jan '17, 4pm

@Nick_Leech gives us 6 ways to effectively target your #Facebook ads

Hello and welcome to another 123reg Swift Six. This time we’ll be looking at the 6 ways you can target your ads on Facebook. Maybe you’ve tried Facebook ads before and couldn’t get them to work. Perhaps you’ve not yet taken the plunge, because you aren’t sure how to reach potential customers. Either way, I’ll take you through the 6 main ways you get target the right audience with your ads. When Facebook advertising launched, there was plenty of excitement in the digital marketing world. With so many eyeballs and so much data, this was a potential sales goldmine. But it turned to disappointed pretty quickly as advertisers saw derisory click through and conversion rates. Products that would sell like hotcakes on Google didn’t get a look in on Facebook. And then a few things happened. People started using Facebook on their mobile devices. Facebook changed the format to allow ...

Full article: https://www.123-reg.co.uk/blog/videos/6-ways-to-target-yo...

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