28 Nov '12, 12pm

When’s the Best Time to Send That Marketing Email? #hcmktg #HealthIT

Time zones. Use time zone segmentation so an email you want to hit inboxes at 9 a.m. arrives at the appropriate time for the recipient’s time zone. Know your recipients’ routines. For instance, if you send an email to a busy mom at 3 p.m. when she’s picking up the kids from school, it’s likely to sit in the in-box until homework, dinner, bathtime and bedtime are over….several hours later. Know what your competitors are doing. Learn from big companies in your industry by watching when they send their emails and testing similar timing. Track results. What works for the competition might not work for you—or you might want to try something “counterintuitive.” You need to assess your open and click-through rates and test different times to see what works for your business.

Full article: http://www.networksolutions.com/smallbusiness/2012/11/whe...

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