30 Nov '12, 11am

How to Capture the Millennial Customer

Both Millennial men and women shop for apparel more often than non-Millennials. The difference was especially striking among men (38 percent of Millennial men shop more than twice a month, compared to just 10 percent of non-Millennial men). They also spend more on apparel than non-Millennials. When looking for fashion information, they turn to magazines, retailer websites, social media, fashion blogs and store associates. When shopping, Millennials like to go in groups and are more likely to consider their friends’ opinions before making a purchase. Just as with restaurants, the “experience” is important. Millennials care more about in-store events, store environment and getting personalized help than non-Millennials. They expect in-store and online offerings to be integrated to make shopping simple and convenient.

Full article: http://www.networksolutions.com/smallbusiness/2012/11/how...

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