23 Jun '11, 10am

GrowSmartBusiness: Marketing to the Boomerang Generation #li

The stalled economy has given rise to a new target market: the Boomerang generation. Although their name is reminiscent of Baby Boomers, the Boomerangers are between the ages of 22 to 29. They’re single, recent college grads who have full-time jobs. What’s so special about them, you might ask? Well…they live with their parents.

Full article: http://www.networksolutions.com/smallbusiness/2011/06/mar...

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Marketing to the Boomerang Generation

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