28 Feb '17, 8pm

How MLB is using its .MLB domain name

How MLB is using its .MLB domain name

Not much for now, but MLB SEO strategist sees a bright future. I just listened to a ClickZ webinar about .brand domain names sponsored by Neustar. I was particularly interested in hearing what Matt Dorville, SEO and Content Strategist for Major League Baseball, had to say. MLB owns both .MLB and .Baseball, and I’m curious what the organization plans to do with these domain names. As I pointed out two years ago, MLB could be a big engine for new top level domain name awareness . Dorville didn’t mention any specific domain examples but said the goal is to make it really easy for fans to get to the content they’re looking for. He said that Google’s recent change to 300-level redirects in which link juice passes through means that a company can promote something like my.brand as a shortcut to a page on its site and still get the SEO benefit. During the webinar and in companion...

Full article: http://domainnamewire.com/2017/02/28/mlb-using-mlb-domain...

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