23 Jun '11, 3pm

Marketing to the Boomerang Generation

Keep in mind that Boomerangers have more disposable income than the average person their age since they are employed, but (in most cases) have limited expenses. That doesn’t mean they’re wild spenders, though. Here’s what Luminosity says you should know if you’re marketing to this demographic.

Full article: http://www.networksolutions.com/smallbusiness/2011/06/mar...

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