31 Mar '17, 1pm

Cats with Hats – a creative campaign story: https://t.co/FbscVIRhZW

Cats with Hats – a creative campaign story: https://t.co/FbscVIRhZW

Marketing is imperative for every business large or small. For many, this aspect of operating a business can be quite daunting. How do I market my business? What should I do? What tone of voice should I use with my marketing? So many hurdles, and this post is going to tackle the creative side to get your juices flowing and to help rip away any apprehension toward marketing. Creativity? Yes. Creativity. Let’s review one of GoDaddy’s campaigns from 2016 — Cats with Hats. Who knew we would launch a campaign blitz around the idea of shining a bright light on a fictitious business that makes hats for cats? Photo: www.metaphoricalplatypus.com via Visual hunt / CC BY The premise of the Cats with Hats campaign Part of GoDaddy’s purpose is to help every business get online — expanding their reach to capture more customers. We wanted to demonstrate how we can help a business accompl...

Full article: https://www.godaddy.com/garage/smallbusiness/market/cats-...

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