29 Jun '11, 12am

Lens.com Fights Back Trademark Infringement Charges & Files Suit Against 1800Contacts Over Keyword Advertising

According to MediaPost.com , Lens.com filed suit against 1800Contacts alleging they are violating antitrust laws and engaging in “vexatious and sham” litigation by suing 15 competitors over their paid search campaigns. This an interesting case as 1800contacts has been according to the suit suing and threating competitors who buy keyword advertising under their trademark, a practice courts have upheld time and time again in suits against the search engines who sell the ads. “This lawsuit is about 1-800′s bold and unlawful crusade to obtain or maintain its dominant position in the direct-to-consumer market for replacement contact lenses,” “Lens.com argues in its complaint, “Notwithstanding its carefully crafted image, 1-800 has battled to censor and impede the universe of information that can be passed on to consumers; and conspired to ensure that consumers never taste the f...

Full article: http://www.thedomains.com/2011/06/28/llens-com-fights-bac...

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