29 Jun '11, 4pm

Short Application Period Spurs Artificial Demand for .Brand TLDs

Short Application Period Spurs Artificial Demand for .Brand TLDs Wednesday, June 29th, 2011 Three month window means lots of companies will apply for .brand under pressure. It may have been Google that made in mainstream. It’s the idea of a closed beta. Remember clamoring for a Gmail invite? Or perhaps begging for an invite to Google Wave, which you had no idea what the heck it was? Now Google+? A similar thing is going on with new top level domain names, especially for .brand domain names. But this time it’s time based, like saying if you don’t sign up for Google+ today then you may not be able to sign up for it for five years. Companies have a three month window to apply for their own .brand domain name. After that they might never get a chance again, and certainly won’t anytime soon. This creates a sort of artificial time-based scarcity that will spur brands to apply fo...

Full article: http://domainnamewire.com/2011/06/29/short-application-pe...

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