31 Dec '12, 1am

How To Test A Marketing Campaign Before It Goes Live: HOW TO TEST A MARKETING CAMPAIGN BEFORE IT GOES LIVE There...

How To Test A Marketing Campaign Before It Goes Live: HOW TO TEST A MARKETING CAMPAIGN BEFORE IT GOES LIVE There...

HOW TO TEST A MARKETING CAMPAIGN BEFORE IT GOES LIVE There’s nothing worse than having a marketing campaign totally bomb. You spend weeks doing market research, coming up with an idea, having designers and writers implement your idea (or you do all that work yourself), spending money sending out direct mailers or emails to a list of carefully selected people who have been deemed your ideal target audience. And then, once you’ve sent your creation out into the world, you hope for the best. Days pass. Then weeks. And pretty soon, it becomes painfully apparent that all your hard work has been for naught. Is there anything more agonizing for a marketer or business owner? While there is no way you can 100% ensure that you’ll never have a stinker for a campaign again, there are ways you can test your work to see how it pans out before you actually send it to the people who matte...

Full article: http://www.name.com/blog/contentmarketing/2012/12/how-to-...

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