31 Dec '12, 1am

The History Of Search And Why Knowledge Is Power: THE HISTORY OF SEARCH AND WHY KNOWLEDGE IS POWER In this look

While the growth of Google was slow at first, they were the only company actively trying to make their search results meet the needs of searchers. SEO gurus were watching Google results and learning how to avoid being tanked in their search results. Practices like adding a long list of keywords to the bottom of the page, hiding text in the same color as the background and stuffing the meta descriptions with keywords were all in full swing during this time. Google slowly figured out how to weed these sites from the search engine results and in 2000 launched their Toolbar PageRank tool which webmasters took full advantage of. This allowed webmasters to track their page rank without needing any internal metric programs of their own. This led to several black hat practices being abandoned and replaced by all new black hat practices.

Full article: http://www.name.com/blog/contentmarketing/2012/12/the-his...

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