31 Dec '12, 11am

GrowSmartBusiness: Cross-Channel Marketing: How the Nation’s Top Retailers Do It #li

GrowSmartBusiness: Cross-Channel Marketing: How the Nation’s Top Retailers Do It #li

Cross-Channel Marketing: How the Nation’s Top Retailers Do It December 31st, 2012 :: Rieva Lesonsky By Rieva Lesonsky Are you a brick-and-mortar retailer who also has a website to sell your products? Wouldn’t it be great if you could get more customers shopping at both your physical store and your website? You can. Just learn a lesson from what some of the nation’s most successful retailers are doing to market their products in multiple channels. Internet Retailer recently examined the habits of some of the nation’s top retail chains and here are the most common tactics they found: Promote in-store only discounts or deals on your website or via email marketing. For instance, you can email a coupon good only in your store (but include links to your website so customers can shop both ways). Offer online ordering with in-store pickup. This appeals to customers who are in a ru...

Full article: http://www.networksolutions.com/smallbusiness/2012/12/cro...

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