15 Jul '17, 8am

via @123reg

Producing content that lines up with their needs, wants and goals. Think: blog posts, video tutorials, webinars, ebooks, infographics. Opening your business to them and showing them what happens behind the scenes. You can’t run a business behind closed doors and expect people to trust you. You need to show them that they’re dealing with real people, not faceless corporations. Show that you care, and not just about them, but also about you and your work. Prove that you’re passionate about what you do, and about providing people with something of value, and aren’t just in it just for the money. If you want people to believe in your product and that it can truly make their lives better, they need to see you believe it too.

Full article: https://www.123-reg.co.uk/blog/online-marketing/how-to-ma...

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